the great unwashed love to make playfulness ofTheNew York Times ’s course section : Their regular pieces on the Millennial craze have been nickname " hatred - reads , " and their dissection of ethnical norm such asoversharing , defriendingpeople in real life , andchopped saladat lunch as " trends " can be uproarious and infuriatingly obvious .
But while their piece are n’t always exactly timely , they will for certain make for interesting reads in a few decennium — just likethis throwback piecethey published in 1938 on a then - new California food fad calledcheeseburgers .
Whencheeseburgerwas first bring up in the October 1938 article , it was in a long listing about the " whimsey " of California eateries . Then , nine years later in May 1947 , theTimesrevisited the fad , writing , " At first , the combination of beef with cheese and tomatoes , which sometimes are used , may seem bizarre . " luckily , their intrepid reporter could see the bigger picture . " If you reflect a act , you ’ll understand the combining is intelligent gastronomically . "
Now , more than 80 years after the paper with all the tidings that ’s set to print took notice of the trend , you may not only ask for epicurean cheeseflower like brie , goat , or gorgonzola on your burger — or spendupwards of $ 300on one — but there are manyburger chainswhere you may consecrate wad on mint on stacks ofcheeseburger patties .
That uncanny slight West Coast fad has become a multi - billion dollar mark industry , and cheeseburgers are practically our national intellectual nourishment ( arguably in hot contestation withapple pie ) with their very own holiday : National Cheeseburger Day ( which occurs on September 18th ) . Congratulations , America ! We did it !
A version of this floor ran in 2015 ; it has been updated for 2021 .
