Giant Mirror Lakes Invade Beijing To Reflect China’s Water Crisis

At first coup d’oeil , it looks like Beijing is being swallowed up by rising tides . But these are n’t elephantine bottomless puddles — they’re mirrors , installed throughout Beijing by the Chinese wing of advertizing agencyGrey Group . The point ? Todraw attentionto the nation ’s quickly - disappearing lakes .

befoulment and clime change have make more than 240 lakes to vanish across China in the last 40 years . In fact , the formerly water - plentiful province of Hubei was oncecalledthe Province of 1,000 Lakes . Now it only has 26 . The Grey Group placed gargantuan water - comparable mirrors in second power around Beijing to raise awareness of the sad phenomenon . The largest curving structure was 65 feet long and 33 feet encompassing — huge enough to really seize your attention .

honestly , the subject matter needed to be sent in a originative way , because not only are a large portion of Beijingers completely incognizant of the issue , but according to Grey , many of them have never even fancy a lake before . But this initiation establish that they are beautiful bodies of piddle , imply to be treasure . And thanks to their position in Beijing ’s busiest neighborhoods , they were see by more than 3.5 million the great unwashed . [ DesignBoom ]

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