If the prospect of waking up early in the sunrise for work or school is n’t terrify enough , you’re able to now turn up the horror at the breakfast table with a bragging bowl ofPennywise cereal . Put out by the pop culture aficionados atFunko , the Pennywise cereal grass — an ode to the terrific clown at the center of Stephen King’sIt — will be crimson in colour , leaving your milk defile an appetising line - red to come out your day .

Concrete details about the grain are scarce , but a quick glimpse of the boxwood can be seen about an hour and 20 minute into the Netflix documentaryMaking Fun : The Story of Funko . The artistic creation on the boxful is based on the character ’s look from 2017’sIt , conflate with a bit of that patented Funko magic spell . The victor of horror himself even managed to snag a screenshot of it :

But Pennywise is just one of many characters and brands that Funko is incorporating into its novel line of grain . He ’ll be joined by the likes ofBatman , Harley Quinn , Skeletor , Beetlejuice , Freddy Krueger , Cthulhu , Joker , Aquaman , Cuphead , and Captain Caveman . From the looks of the cereal in the documentary , each one will lie of colorful Os ( adorably called FunkO ’s ) that follow the root word of the character on the box . So Pennywise and Freddy Krueger will be cherry , while Batman will be blue and Beetlejuice will be green .

Warner Bros. Entertainment

This may be Funko ’s first raid into making their own food grain , but they have immortalized breakfast mascot in the past with figures ground on theTrix rabbit , Count Chocula , andCap’n Crunch . You may just require to stick to the cereal for now — Count Choculaalone has been valued at $ 350 .

Each corner of grain will retail for $ 7.99 and comes with a mini Funko Pop ! toy . But do n’t expect them to land in your local supermarket ; this case of nostalgia in a bowl is going to be available only at forte stores . concord to Nerdist , you could ask Freddy Krueger , Elvira , and Beetlejuice cereals to strike first this summertime ( maybe in June ) , with the others to keep abreast .

[ h / tBloody Disgusting ]