On October 3 , I asked my editor what Clarence Shepard Day Jr. it was . “ It ’s October 3 , ” he replied . October 3 has been coronate “ Mean Girls Day ” in reference to a view in the rack up 2004 teen drollery . To celebrate , Paramount has made the decision to upload the entire motion-picture show to TikTok in 23 parts , in a classic “ how do you do fellow child ? ” fashion .
The studio uploaded the movie to the official Mean Girls TikTokaccounttoday , just in case you ’re concerned in watching a nearly 20 - year - one-time movie in lump anywhere from two to seven minute long . Asnotedby Variety , the movie is also available to stream in its entirety on Paramount+ .
Paramount ’s decision to upload the film to TikTok likely speaks to an attempt to cash in in on a big trend of entiremoviesorepisodes of TVbeing uploaded to the platform . These clips are almost always devoid of the title of the program and/or are upload out of order to engage commenters to interact with the plot . The trend has even germinate to includepoststo Reddit ’s r / AmITheAsshole read off with robotic part - over clip of a video game like Minecraft . These maneuver see these kinds of videos scram monumental engagement and virality on TikTok , something Paramount is likely trying to point with Mean Girls , which has in itself become a highly - quotable and memed movie .
Screenshot: Gizmodo
The dollar bill does n’t stop there , however , as Paramount ’s societal media hunting expedition for the picture show could be a sneaky agency to rive off some writers . Writers Guild of America member and strike captain Van Robichaux posted to Twitter ( now cognise as X ) that upload the movie onto TikTok is a furtive maneuver that may admit studio to jump through a loophole in the WGA ’s corporate bargaining agreement . The WGA ended a nigh five - calendar month - long strikeagainst studio at the remnant of September , during which cyclosis remainder was one of the top issues .
“ If they posted the whole picture in one post they ’d have to give a residual to the cast & writer & film director , ” Robichauxtweetedtoday . “ By breaking it into short chunks , even still post it all , they can abuse a contract loophole intended for run clips on talk show . ”
WGA did not immediately repay Gizmodo ’s asking for confirmation .
At best , Paramount is pulling a unblushing plug to go viral . Mean Girls has already been the nitty-gritty of a viral campaign , withvideo referencesto the film ’s Halloween costume soliloquy indicate up every October . It ’s cringey , but hardly anything groundbreaking — looking at you DuoLingo . At unsound , however , Paramount is knowingly rive off the citizenry that made Mean Girls the meme - able sensation it is today .
GizmodoTikTokVarietyX ( Twitter)Youth polish
Daily Newsletter
Get the best tech , science , and acculturation word in your inbox daily .
News from the future , turn in to your nowadays .
You May Also Like
