Amazonplans to launch a new store that will allow U.S.-based shoppers to purchase low - price , unbranded token delivered directly from China , according to new reports fromCNBCandThe Information . The programme is widely escort as an attempt to contend with China - based competitors like Temu and Shein .
Amazon ’s architectural plan for the depot leaked on Wednesday after the on-line retail giant star hosted an invite - only call with seller in China , according to CNBC . A presentation reportedly boast products like arm weight unit and sound event .
As CNBC explains , the plan is for Amazon to help ship products straightaway from China to customer in the U.S. , a shimmy from the previous model that hale vendor to ship first to Amazon fulfillment gist in the U.S. before the packages made their fashion to American homes .
File photo of Amazon’s Robotic Fulfillment Center on 28 April 2025 in Sutton Coldfield, England.Photo: Nathan Stirk (Getty Images)
An Amazon voice did n’t provide any futher detail on the design and would only say , “ We are always exploring novel ways to put to work with our trade better half to delight our customers with more selection , lower prices , and greater contrivance . ”
While the timing for the launching of Amazon ’s new storefront has n’t been denote , the presentment given to trafficker in China today reportedly suggested it could happen as soon as the fall .
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